How the Toy Industry Foundation Keeps Giving Momentum Going Year-Round
Within the toy industry, the annual Do Good Stuff-a-thon brings together industry volunteers in Southern California to fill duffel bags with toys and games that have been donated for children in the foster care system.
TIF’s new Make a Stand for Kids program urges young entrepreneurs, families, classmates and community groups to make stands to sell lemonade, apple cider or hot chocolate and other treats in support of the TIF’s work. These programs allow TIF to help raise the funds to distribute toys to kids while teaching children about the importance of philanthropy and being socially responsible to help others.
When your outreach to potential donors comes during an off-peak time — when donors aren’t inundated with other charity solicitations (think summer vs. holiday) — they are more likely to notice your message. Other gifting occasions (think Mother’s Day, Father’s Day, birthdays and holidays) are also great opportunities for a donor to honor a loved one by making a contribution to a favorite charity or cause. These gifts are often more appreciated than the extra kitchen gadget or tie that mom and dad don’t need.
Don’t be shy
Because TIF must rely on others to help fulfill its mission, we cannot be shy about spreading our message. Whether it’s through mailings, social networks or updating our website, we make sure the public can access our successes. Heightening awareness about what we do is a way TIF and all charitable organizations can keep fundraising endeavors strong.
Jean Butler is executive director of the Toy Industry Foundation.