Direct-Mail Primer: How to Get Your Envelope Opened
Believe it or not, fonts play an important role in whether a carrier is opened. I use Courier New 12 point on most of my carriers. It’s easy to read, and it conveys simplicity and a high degree of personalization. How do I know this? I test the fonts, dividing half my mailing list into two groups. One half gets courier; the other gets Times Roman. May the best package win.
Take it a step further though in personalization
Computerized printing technology makes it possible to make addresses and letters look handwritten when they are not. You now can have your own handwriting printed out via laser or ink-jet in various colors.
So to take your mail to the next level in getting it opened, try dressing up the carrier. People judge you by your outer appearance before they get to know what’s on the inside. Why whouldn’t they judge your mail the same way? Try making it look friendly and highly personal, like you’re sending one letter to a really good friend.