Direct-Mail Primer: How to Get Your Envelope Opened
There are actually two reasons why your letter won’t produce results for you:
- It doesn’t get read.
- It never gets delivered.
Consider the mail process and these figures. When sending a letter via bulk rate, meaning you do a lot of the work to get a discount in postage, one out of three pieces is not delivered. The USPS figures 66 percent of all bulk mail is delivered.