Get Ready to Go for the Gold!

1. Direct Mail

* Acquisition (50,000 or more mailed)
* Acquisition (Fewer than 50,000 mailed)
* Renewal (50,000 or more mailed)
* Renewal (Fewer than 50,000 mailed)
* Special Appeal
* Package of the Year: The highest overall points-getter from among the other direct-mail winners. (Do not submit entries for this category.)
* Grand Control of the Year: Chosen from among the controls in the Who’s Mailing What! Archive. (Do not submit entries for this category.)