Hand Me a Blessing
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It can't last long. If you aren't aware of the blessing that is giving but you've chosen a career that hinges on you asking people to give, there could be a couple of issues at play. Maybe, deep down, you equate asking for donations with begging. If that's the case, you feel bothersome — maybe even embarrassed — just for doing your job. Eventually, it will show. The copy you write will lack conviction, or you'll overcompensate with over-the-top prose posing as passion. You'll dread making those phone calls to potential major donors and hide in the shadows at your organization's annual gala. Your job will be more of a pain than a pleasure.
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Margaret Battistelli Gardner
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