Editor's Note: Fundraiser’s Nightmare
All of my giving was (and is) online. A particularly powerful television commercial for a charity could send me to my computer to give to a different organization with the same mission that I knew better. A banner ad on a Web site might have sparked a one-time gift, but all of the follow-up in the world wouldn't make me give again until the mood struck me. Over the course of two years, I could have given the same organization 10 gifts, and each would have been as spontaneous as the first — not the result of any well-planned strategy on the organization's part. I rarely read nonprofit e-mails, even from organizations that I supported.
Since I've been with FS, my behavior has changed a little. I read most of the fundraising mail I get. And since I gave up the gypsy freelance life, I have a steady income and give as much as I can to more organizations than ever — though my giving remains whimsical (read: random).
My point here is … well … 1) I'm sorry for being a royal pain in the butt and not fitting into any neat, little donor-behavior profile; and 2) you can consider me a cautionary tale, lest you think you have your donors and potential donors all figured out. There's got to be an organization out there with the strategy that can whip me into good, obedient, predictable donorhood. I'll let you know when you find me!