Five Tips to Better DRTV
5. Drive prospects to a Web landing page that is consistent in look and messaging to the DRTV ad. “If you do a TV commercial and then the people go to a Web site and it looks and sounds completely different than what they saw on TV, you may have an issue,” Seavey cautions. “So people are trying to blend all of their different components so that they are speaking in one voice.”
Ava Seavey can be reached at avas@avalanchecreative.tv or via www.avalanchecreative.tv
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