What Women Want
Female donors tend to give from the heart, but it's still important to involve them intellectually.
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“Organizations are finding that they need to court, pay attention to and get serious about reaching women donors,” says Cynthia Woolbright, president of the Woolbright group, a nonprofit consultancy, and former vice president for alumnae relations and development at Hollins University. “Building relationships with women for the long haul is going to make a huge difference in an organization’s growth and success.”
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