Cover Story: All for One
Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.
"Our population in particular is very mobile … because we have a very significant influx of people here all the time," Galperin says. "Only about 15 percent of our donors are native Washingtonians."
He hired Marsha Sussman as managing director of marketing, communications and direct response to address the issue.
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