One Good Idea: Virtual Gifting

Launched in February to coincide with Valentine’s Day, the Facebook Gift Shop began selling 28 icons designed by Macintosh Computer Icon Designer Susan Kare for $1 each. Members can give gifts privately or publicly. Public gifts go in the recipient’s Gift Box, and the message sent with the gift goes on the recipient’s Wall, i.e., Facebook profile. Private gifts go into the recipient’s Gift Box where they can be seen by others but do not reveal the gift giver.