Four-color, award-winning graphics. There are some weeds that look better than the plant, but the weed never produces anything. Our direct-mail packages may fall into the same trap. They look beautiful, but never get any responses. We want award-winning results -- pull it.
Information about you and your company. Potential donors really aren't that interested in you or your organization, per se. They're interested in what your organization does, how it helps, how it makes a difference. Tell them less about the inner workings of your organization and more about its work in the world.