Embracing the Shift
They wrote: “In a world driven by 24/7 news and information — where change is constant and every idea is announced as ‘the next big thing’ — why focus on the simple notion of just ‘shifting’?
“Not every idea leads to revolution and transformation. Not every innovation is appropriate for every charity or fundraising program. … Our world — and the fundraising landscape — is constantly changing. The change may be slow or subtle but we have to realize we are not working in the same environment of even a year or two ago. Even if we’re doing the right things right, we have to be flexible and nimble.”
Well put, gentlemen. In a sector like fundraising, where success can mean the difference, literally, between life and death, the space for inflexible, deeply entrenched organizations that are change-resistant is quickly decreasing. The same is true of the space for trend-chasing nonprofits that can’t sit still long enough to create a multifaceted strategy to sustain them through the fads and fancies of the ever-changing philanthropic landscape. The future of fundraising belongs to those organizations that refuse to stagnate, that opt for evolution over revolution, and are willing to embrace the shift.