To help you kick-start your brand, outreach and, ultimately, your fundraising, follow these simple rules:
- Ensure that your case for funding describes the community need, how you expertly fill that need and how funders can share in your journey.
- Develop a plan of tactics to balance your revenue and embrace prospective donors through multiple touch points.
- Create multiple campaigns to maximize your penetration at all levels of funding.
- Utilize marketing research techniques to refine your programs to maximize effectiveness and outcomes.
Whether you are an executive director, development director or a board member, a big part of your job is to raise money for the organization. DIY typically implies that an amateur is attempting to do the job of a professional. But that’s just not the case with anyone who is sitting in one of these leadership seats. By employing some or all of these principles, your funding will shine brighter and with greater luster.
Editor's Note: This feature was published in the September 2017 issue of NonProfit PRO. Click here to read the full issue.