Demystifying Exchanges

Are exchanges for everyone? Certainly not. Each organization must decide from within if it fits with its climate and mission. With careful monitoring of exchange partners, exchange balances, renewal rates and overall mail cost, exchanges can prove to be an integral part of your acquisition program.

Dina Fanelli is senior vice president of Trinity Direct. She can be reached by calling 973.283.3600 or by visiting www.trinitydirect.net.