Ease of use
For many years, the software business has been making software that is endlessly configurable and difficult to understand without first attending training courses and reading forests of user guides — not to mention expensive. On behalf of the software business, I apologize, but the good news is that cloud solutions mean we are entering the next generation of software applications. One of Steve Jobs’ lasting legacies will be software that puts usability before complexity: software that doesn’t require you to spend long hours learning how to use it. Anyone who’s used an iPhone knows that “it just works." Similarly, today’s CRM user doesn’t want to know how it works, just that it works.