Blackbaud and Constant Contact Release Strategic Integration to Enhance Digital Engagement

Blackbaud, a provider of software for powering social impact, and Constant Contact, a provider of digital marketing tools for small businesses and nonprofits, announced the initial release of a strategic integration aiming to transform digital engagement across the social impact sector.

This collaboration will embed Constant Contact's AI-driven digital marketing platform within Blackbaud Raiser's Edge NXT fundraising software. Connecting these platforms empowers social impact customers to reach and engage supporters more effectively using leading email, SMS, social media and other digital marketing functions, all through an embedded experience in Raiser's Edge NXT.

"We see tremendous potential for our social impact customers with this partnership," said Sudip Datta, chief product officer, Blackbaud. "Raiser's Edge NXT delivers unmatched fundraising capabilities, starting with a data model that's purpose-built for our social impact users and supercharged with our own fundraising-optimized AI tools. Constant Contact brings a world-class digital marketing platform with innovative AI and automation capabilities. Marrying the two solutions in a way that leverages the strengths of each gives our customers the best tools available to strengthen relationships with supporters and drive fundraising success—so that every communication and interaction are connected."

Frank Vella, CEO, Constant Contact added, "Bringing Constant Contact and Raiser's Edge NXT together enables us to help nonprofit organizations elevate their fundraising through more effective marketing. Uniting the data from our two platforms unlocks a holistic view of donor behavior and allows for AI-powered personalization and tailored messaging to constituents at scale. The result is the ability to send the right message to the right audience at the right time."

Key Benefits for Raiser's Edge NXT Customers:

• Enhanced Supporter Engagement: Constant Contact empowers Raiser's Edge NXT users to create highly personalized journeys for their supporters through dynamic email, SMS, and social outreach campaigns tailored to each supporter's interests and interactions, utilizing the rich constituent data within Raiser's Edge NXT.
• Accelerated Campaign Creation: Constant Contact's AI-powered platform creates turnkey marketing campaigns in minutes, including recommended copy, imagery, email templates, and an ideal communication schedule for each element of the campaign. This significantly reduces the time required to start sending multi-channel campaigns without sacrificing message quality or campaign performance.
• Streamlined Operations: The seamless integration between Raiser's Edge NXT and Constant Contact eliminates the need for manual data transfers between systems. This simplifies automation and personalization of outreach based on supporter interactions and characteristics. Blackbaud customers can easily import constituent lists, update subscription preferences to comply with supporter consent, and retain selected fields from Raiser's Edge NXT in their Constant Contact accounts.

Raiser's Edge NXT fundraising capabilities, combined with the power of Constant Contact's digital marketing platform, will provide shared customers with the best solution on the market for accelerating online fundraising and responding quickly to changing campaign priorities. This project reflects the combined efforts of the Blackbaud and Constant Contact teams to enhance and strengthen offerings to support the social impact work of Raiser's Edge NXT customers.

A phased rollout of the integration begins this month to a limited number of Raiser's Edge NXT customers, with general availability expected in early August. All Raiser's Edge NXT customers will have access to a Constant Contact trial within their software; an active subscription for Constant Contact is required to benefit fully from the value of this new offering.

Source: Blackbaud

The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.