Feuding for Free E-mail
Despite these offerings, it’ll be a difficult process for the small, resource-poor nonprofit to take the needed steps quickly. We know nonprofits are more concerned with meeting their mission than trying to qualify for this new system, and it’ll be a difficult road ahead if a charity needs an immediate call to action for support and the certifying company has not approved that charity.
In fact, in the commercial arena, recent reports show that Goodmail has rejected about three-quarters of the companies that have applied for its CertifiedEmail program. Goodmail rejects applicants that have been in business less than one year. But what about new charities?
This matter needs further scrutiny by the nonprofit community to ensure there’s a good balance between our need to communicate, advocate and seek resources, and the need to prevent spam and other Internet scams from blocking any such communications. Expect some form of legislation to be introduced soon at the state level.
Xenia “Senny” Boone Esq. is executive director of the DMA Nonprofit Federation and vice president of Strategic Alliances. Contact: email@example.com.