An Interview With Dani Brzozowski, director of development, Open Books

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
DB: We haven’t done any direct mail at Open Books, and I don’t see that changing at all. Our organization is such a model for grassroots success, and direct mail is the antithesis to the organic approach we take to everything else. I would really like to have a volunteer-staffed phonathon in the near future — to give our volunteers another opportunity to make a big impact on Open Books and to really do a guerilla-style fundraising appeal. So many of them feel so strongly about Open Books and our mission. That passion is something they’ll absolutely be capable of (and, I think, excited about) conveying to potential donors.