America’s Second Harvest’s new direct-marketing approach yields ‘remarkable results’ and proves that donors are hungry for more intimate relationships with nonprofits.

By Margaret Battistelli Gardner

In the fiscal year that ended June 2003, individual donor revenue increased another 56.1 percent to $8,730,506. Donor loyalty increased to 63 percent from 58 percent; and the number of active donors was up to 50,679, an increase of 41.7 percent over the previous year.

Following are some of the steps A2H took to secure its fundraising transformation, many of which focus on creating better relationships with donors and potential donors by satisfying their desire to know precisely how their money is being spent.