Books: Making Relationships Last
The challenges in getting fundraisers to read (keep in mind that it is available for free in 450 of the Foundation Center's Cooperating Collection Libraries) and/or buy it are no different than for any other book. Books are a tough sell these days, since most people prefer to get their information in other formats. Another challenge is the fact that foundations, right now, are more reluctant than in the past to award grants to first-timers. And those who are more veteran fundraisers may believe, erroneously, that they don't need advice like that provided in this guide.