After the Baby Boomers: Engaging Generation X and Millennials

The Year Up story is one that celebrates donors of Generations X and Y. Started by a social entrepreneur, the organization, which connects urban young adults with corporate jobs, is run much like a business itself. Donors are compelled to give to the organization’s mission because it addresses systemic social problems and boasts measurable outcomes — 85 percent of graduates are employed full time or enrolled in school full time within four months. Donors invest in these results.