Advice on How to Fetch Major Gifts with Planned Giving
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“Many of the people on your long list of major prospects probably know about planned giving already,” Ashton writes. “They are being educated by scores of other nonprofit institutions, banks, brokerage firms and financial professionals. Your immediate challenge is to make a commitment to start a planned-giving program, even if you can only start with baby steps for now.”
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- Debra Ashton
- Paul Barbagallo
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