A Nonprofit-Corporate Partnership Makes a Cause Stand Out, According to Survey
Don't Ignore Traditional Channels
New media have emerged as powerful channels to reach and engage consumers around social and environmental issues and causes, but the Trend Tracker results reveal conventional channels, such as traditional media, advertising and events, still resonate. Americans indicate the following are effective ways for nonprofit organizations to reach them with a message or call-to-action:
• 81% by word-of-mouth from family or friends
• 80% through traditional media (e.g., newspapers, magazines, television)
• 74% in advertising
• 69% at events
• 66% in the store, on a package or at the register
• 64% through standard mail
• 59% through e-mail
• 49% through social media channels (e.g., Facebook, blogs, YouTube, Twitter)
• 29% on mobile devices (via text messaging)