Driving Home the Point
“We’re going back to the beginning,” Heard says, describing the reaction of a past director of victims services at MADD who returned to attend a MADD Matters breakfast in Dallas last year.
“She wrote the greatest testament, which made us feel so good,” he explains. “She said she was so moved by being in that room because it reminded her of the early days. The focus and the passion were back, and the event so clearly articulated to donors why we need their money. It made her beam with pride.
“It’s really been fun and exciting to see how this really is transforming our organization,” he adds.