Leadership Management January 1, 2010 What's in a Name? A lot, found ChildFund International. To dispel misconceptions and better communicate the global scope of its brand, the 70-year-old organization recently embarked on a brand makeover that has invigorated staff and donors alike. By Abny Santicola Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments « Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 All 0 Comments View Comments Companies:Christian Children's FundMake-A-Wish FoundationPeople Magazine E Abny Santicola Author's page Related Content Nonprofits Must Innovate Their Marketing Strategy Reevaluate Your Brand's Appeal to Next-Gen Donors Moore Launches TRUSTbuilder Steps to Organize Assets and Strengthen Your Brand Handling Demands for Your Nonprofit to Be ‘Woke’ 4 Tips That Helped Movember Build Its Community Comments