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Instead of traveling down the well-worn path of faceless submissions, consider incorporating a few of his ideas into your grant funding planning and activity. Here are two of them:
- Use direct leverage of key stakeholder associations. Show your list of foundations and the names of their staff and board members to your staff and board members to see if they have any connections that help you gain a hearing for or at least provide an awareness of your organization. The result may yield the potential for developing a closer organizational relationship.
- Approach in a respectful way. If you have no known connections, consider sending a simple one-page letter asking for clarification on the specifics of to whom and to what purpose they will make grants. Read Tony's suggested language for your letter, and think about how you could also adapt it for an individual rather than a foundation. He provides several nice examples that may open a dialog versus getting "slapped in the face."
Getting in the door to community funders isn't always easy, but introducing yourself to someone new never is. The more you reach out to acquaint others with your organization, the easier it will become and the better you'll be at it. In the end, you're increasing the awareness of your mission, building your skill base and making new friends along the journey. A win-win-win for everyone involved.
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- Companies:
- Association of Fundraising Professionals
Katherine Swank
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