A fresh and fearless approach to fundraising in tough times is certainly one of the hallmarks of an effective fundraiser, but we especially liked this observation about Rebecca: "She keeps herself aware of industry trends and techniques, but never becomes slavish to them, trusting her instinct and her own information-gathering abilities to guide her wise decision-making."
David Ludwigson (slideshow photo 3)
chief development officer
God's Love We Deliver
Not all Rising Stars are 20-somethings. David Ludwigson comes from the for-profit world and has only been a fundraiser for a few years. According to Karen Pearl, president and CEO at God's Love We Deliver, David has used his background in marketing at Ford Motor Co. to take the organization's fundraising program to new heights.
"Everyone at God's Love who knew David liked and respected him. But hiring him was somewhat of a risk," she writes. "Having worked only in the private sector, he knew little about scheduling direct mail, submitting foundation proposals or conducting major-donor solicitations. But as it turns out, we are extremely fortunate to have taken the risk. In transferring his extraordinary skills in relationship building and brand promotion to God's Love, David has enhanced our fundraising program in immeasurable ways."
Under David's leadership, GLWD has raised more money and controlled costs, raising close to $8 million (80 percent of the organization's revenue at God's Love). Impressive numbers, but we're especially happy to recognize someone who made a successful transition from for-profit to nonprofit work and is able to apply the best of the former to enhance the work of the latter.
Miyoko Brunner (slideshow photo 4)
Straight out of college, Miyoko Brunner has proven herself to be a real powerhouse when it comes to fundraising. We like that one of her first big projects embraced the multichannel approach that has become essential to successful fundraising.