3 Steps to Friendlier Fundraising Websites
For example, check out these cancer-related websites:
- Susan G. Komen
- Young Survival Coalition
- Rethink Breast Cancer
- Living Beyond Breast Cancer
- Bright Pink
- BreastCancer.org
- Gloria Gemma
It’s not that one is right or wrong, but that they are different. Which approach would work best for your work and for the people who will be reading your content? Pull together examples that you can emulate in your own work.
What other tips do you have for switching up the way your communications feel and sound to others? E-mail me at kivi@ecoscribe.com.
(Editor’s note: Kivi will be the keynote speaker at FundRaising Success’ second annual Engage Conference in Philadelphia in April. This article was reprinted with permission from her Nonprofit Communications Blog.)
Kivi Leroux Miller is an author and consultant, and president of NonprofitMarketingGuide.com. Reach her at kivi@ecoscribe.com or follow her on Twitter at @kivilm
