Your lapsed donors used to be part of your core reservoir of donations. Why did they leave you when you needed them most? What percentage of your total donor base do these lapsed donors represent to you, how much money are you losing each month that they are absent from your community?…
Read More
What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)…
Read More
The latest news in the NonProfit industry sent straight to your e-mail inbox.
The latest news in the NonProfit industry sent straight to your e-mail inbox.