While most retail marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts to make them as effective as possible.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Idaho Public TV, a non-profit broadcast telecommunication system dedicated to promoting the arts, culture, and civic engagement, partnered with ExactAsk for their latest direct mail fundraising campaign. The result? A 59% increase in net total revenue and 354% ROI.
Though often deprioritized in the rapidly advancing digital age, employing traditional direct mail campaigns can drive impressive results for your non-profit campaign. We asked several industry experts to share their best practices.
Access five growth hacks that build on existing resources (like websites, owned social media accounts and organization evangelists) and ensure self-sustaining fundraising success.
Simply put, new donors are expensive to recruit. Existing donors can often be persuaded to increase their giving, make additional contributions for special occasions, or even leave a bequest. Instead of spending your fundraising budget acquiring new donors, successful non-profit marketers must learn how to engage current donors.
Worried about donor attrition problems? Move away from the outdated campaign-based fundraising model to a relationship-centric approach. Build strategies around maximizing Donor Lifetime Value and experience unprecedented fundraising success.
Using data from over $240 million in online donations through the Kimbia platform, we’ve partnered with Strength in Members, to uncover insights and the differences between donation channels such as everyday giving, peer-to-peer and giving days.
The robots are all around us already. And, we don’t have to be afraid. The speed at which online fundraising, communications, connectivity, web technologies and artificial intelligence are developing is rapid and it is only going to evolve in a massive way over the course of the next three years.
Nonprofit organizations can follow these three necessary steps to protect their data management systems against potential cyber threats.
Direct mail campaigns allow organizations to make a case for much needed funds. But it is not that simple. You are fighting against other organizations soliciting donations and shorter attention spans from donors & prospects. Compu-Mail shows how to stand out and prove that your cause is worth of a donor's time, attention, and money.
The Carter Center's long-time direct mail appeal centers on the former president's personal commitment to solving problems. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What!
International returns platform ReBOUND, used by hundreds of leading fashion brands, has brought its returns services to the UK market to give online retailers a truly global multi-carrier returns solution, and their customers more freedom of choice and convenience.