Have some good white papers or case studies? Contact Chris Lyons to contribute.

Acquisition

Attracting Young Professionals to Your Organization

The definitive book on finding and nurturing the leaders of tomorrow: 1) Why you need to attract young professionals as fundraisers/volunteers in your organization now 2) What Millennials are seeking from the organizations they become passionate about 3) Why you need to let young professionals create their own group and control their fundraising

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Acquisition

Storytelling That Gets More Donations

Finally, a practical how-to guide on nonprofit storytelling: • How you and your supporters who can tell your organization’s story and increase fundraising as a result • How to create a storytelling structure within your organization • How to teach your participants to effectively tell donors the story that got them involved with your cause

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Direct Mail

How to Supercharge Your Direct Mail ROI

Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!

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Auctions

101 Auction Item Ideas

Whether you’re just starting your item gathering process or are trying to round out your catalog before your auction, this list can help you. This is the biggest list of item ideas we’ve ever published, inspired by the thousands of successful online auctions.

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Annual Campaigns

A Nonprofit's Guide to Donor Personas

How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!

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