Highlights
Focus on the Donor

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: emails to engage donors all year round, breaking through MGOs mindsets and how silos are holding your organization back...

Newsdesk
The Latest
The Right Stuff That Makes a Nonprofit Executive Successful
January 19, 2018 at 12:08 pm

If you intend to make a career in the nonprofit sector, seek to constantly have the right stuff. Also, be aware that “the right stuff” constantly changes and you must be proactive instead of being reactive. The dynamics of the nonprofit sector continue to evolve internally and externally in your world...

Overcoming Analysis Paralysis at Your Organization
January 18, 2018 at 12:56 pm

You are a change-maker. You work for a nonprofit organization, so you must want to change the world. To be part of the impact. To move the mission forward. To end disease. To end hunger. To end racism, inequality and injustice. To end cruelty against mankind or nature. To end the bad stuff, the complicated stuff in this world...

The Major Gift Ask Secret to Success
January 18, 2018 at 12:53 pm

Every contribution is important, of course, but major gifts are “stop-and-think gifts,” according to fundraising legend Bill Sturtevant. They’re different, for example, from those that might result from a direct mail piece or made as a reciprocal gesture to a friend...

2 Data Trends Nonprofits Can't Afford to Ignore
January 18, 2018 at 12:49 pm

At CrowdRise and GoFundMe, we're combing through huge amounts of social fundraising data and putting together a report that will help nonprofits better understand how people donate and share. (You'll be able to check out the full report in March.) Till then, we came across some early insights that were too important not to share right away...

Why I Give Away Cash Out of My Car Window
January 17, 2018 at 12:30 pm

Around the first of each month, I go through my bank’s drive-through and get some cash in $5 and $10 bills. I keep the money in the console of my car to give away to people on street corners asking for assistance when I’m driving around...

Top 5 Tips for Email Marketing During a Capital Campaign
January 17, 2018 at 11:51 am

If we are being honest, on most days our inboxes are buried under a barrage of email. Many of the emails are automated email newsletters from businesses or organizations that we support. Many get marked “read” without us ever opening them or reading them. Really good email campaigns need to be cleverly written in order…

9 Ways to Cost-Effectively Promote Your Cause
January 17, 2018 at 11:47 am

Nonprofits might find it difficult to prioritize marketing—especially if budgets are tight and resources limited. However, there are ways to maximize your marketing dollar and not sacrifice the opportunities to promote your mission. Even a small investment can pay off. Time and time again, I’ve seen how marketing significantly impacts a nonprofit’s ability to get greater support...

Major Gift Officers: Do the ‘Impossible’
January 15, 2018 at 12:10 pm

At Veritus over the years, we have conducted hundreds of major donor assessments. These assessments reveal an incredible amount of information. Besides understanding donor retention and donor value attrition, the data reveals a whole slew of donors who donate essentially the same amount year after year. Perhaps it’s $1,000, $5,000, $10,000 or even $20,000 every…

Get Rid of Silos for Your (Monthly) Donors’ Sake!
January 15, 2018 at 12:08 pm

Hard to believe, but it’s been almost 25 years since I became a fundraiser, working for a large nonprofit, managing its monthly donor program. At the time, the development department consisted of someone responsible for donor appeals, another for acquisition of new donors and someone for major donors...

Nonprofit Email Marketing: 7 Emails for All-Year Engagement
January 12, 2018 at 12:13 pm

One of the best ways to get the word out about a fundraising campaign is through email. Emails are free, instant, completely customizable and able to reach anyone on your list who has an email address, which is pretty much everyone...