United Airlines

The best way to earn readers' attention, and keep it, is to tell them what they want to know. Not what you want to tell them.

You may not be able to substantially change the course or leadership culture of the organization you work for. But you can change the style, tone and content of your relationship to your caseload donors.

Got an idea for an app that could connect a charity or nonprofit with its supporters and beneficiaries in an ongoing way, one that could become part of their daily or at least weekly lives?

AIDS Project Los Angeles (APLA) announced that Clear Channel Communications has exceeded the one-million dollar mark in philanthropic giving to the Los Angeles-based AIDS service organization. The announcement came at an exclusive annual reception honoring the agency's major donors, including Clear Channel.

Clear Channel joins a growing list of now 12 individuals and organizations that have reached this milestone.