Technology

How Can Nonprofits Stay Relevant When Competing for Disaster Dollars?
October 13, 2017 at 8:31 am

How can you retain donor dollars in the wake of a crisis or disaster if your charity is not related to that crisis? In other words, suppose you are a breast cancer or Alzheimer’s charity in Houston or Florida just after hurricanes Harvey or Irma; donation dollars in these areas are currently going to The American Red Cross, the ASPCA and hunger organizations...

What’s Your Techie’s Answer When It Comes to Monthly Donors?
October 9, 2017 at 10:40 am

Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

Q2 Great Returns Race Benchmark
September 27, 2017 at 8:56 am

How can you retain donor dollars in the wake of a crisis or disaster if your charity is not related to that crisis? In other words, suppose you are a breast cancer or Alzheimer’s charity in Houston or Florida just after hurricanes Harvey or Irma; donation dollars in these areas are currently going to The […]

Email Marketing: Important or Impotent?
September 26, 2017 at 11:05 am

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...

Employ These Corporate Cyber Security Safeguards Now: Part 1
September 26, 2017 at 11:02 am

Nonprofits aren’t immune. In fact, nonprofit organizations may be prime cyber-attack targets. Most collect and store sensitive data like emails, social security numbers, billing information and more. Despite this, nonprofits are often hesitant to make cybersecurity a priority due to the investment of time and resources...

WhatsApp Co-Founder Brian Acton Is Leaving to Start a Nonprofit
September 13, 2017 at 11:12 am

WhatsApp co-founder Brian Acton is leaving the Facebook-owned messaging app to start his own nonprofit business. Acton announced the decision on Facebook, of course: "After eight years at WhatsApp, I have decided to move on and start a new chapter in my life. I am very fortunate at my age to have the flexibility to…

Charity Navigator, GuideStar Enter Partnership to Publish Charity Results
September 12, 2017 at 11:34 am

For the first time ever, Charity Navigator and GuideStar are entering into a partnership. Under this collaboration, the two organizations will “work together and advance the discussion of impact measurement among nonprofit organizations, while minimizing burden on nonprofits...