Data Mining

Who Exactly Are Your Donors?
August 31, 2017 at 12:13 pm

Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

GuideStar at a Glance
July 17, 2017 at 1:27 pm

FormAssembly, a company that helps organizations build smart forms around data collection, partnered up with TechBridge, a nonprofit helping other nonprofit organizations by empowering them with innovative technology solutions to help transform the way they serve their communities, in 2015. Under this partnership, TechBridge worked with FormAssembly’s tool to help nonprofits transition from a paper-and-pencil […]

Know Your Donor Through Analytics
July 11, 2017 at 10:02 am

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...