Data Mining

Who Exactly Are Your Donors?
August 31, 2017 at 12:13 pm

Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

GuideStar at a Glance
July 17, 2017 at 1:27 pm

Big Data, analytics, Artificial Intelligence—do any of these words resonate with you? Maybe you’ve seen them thrown around in a blog or an article about how learning about these technology-driven strategies can benefit your nonprofit organization in the long run. In today’s prominent digital era, there is so much hidden potential in your organization’s data. […]

Know Your Donor Through Analytics
July 11, 2017 at 10:02 am

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...

What the Democratization of Data Means for Nonprofit Leaders
June 6, 2017 at 10:29 am

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

How Nonprofits Can Develop More Targeted Fundraising Programs
June 5, 2017 at 10:44 am

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...