Tracy Vanderneck

Tracy Vanderneck

Tracy Vanderneck is president of Phil-Com, a training and consulting company where she works with nonprofits across the U.S. on fundraising, board development and strategic planning. Tracy has more than 25 years of experience in fundraising, business development and sales. She holds a Master of Science in management with a concentration in nonprofit leadership, a graduate certificate in teaching and learning, and a DEI in the Workplace certificate. She is a Certified Fund Raising Executive (CFRE), an Association of Fundraising Professionals Master Trainer, and holds a BoardSource certificate in nonprofit board consulting. Additionally, she designs and delivers online fundraising training classes and serves as a Network for Good Personal Fundraising Coach.

How Florida’s Stop WOKE Act Impacts Nonprofits, Part 2

In part one, I described the difficulties nonprofits are facing trying to comply with the Stop WOKE Act. Now let’s take a deeper look into what complying with this law means for nonprofits with employees doing business in the state — discussing everything from human resources to donor relations.

How Florida’s Stop WOKE Act Impacts Nonprofits, Part 1

Recently, companies, nonprofits, schools, schools that are also nonprofits, consultants and educators have been caught in a windstorm of confusion over the implementation of Florida's Individual Freedom Act, aka Stop the Wrongs to Our Kids and Employees (WOKE) Act.

Raise More By Segmenting Donor Data and Targeting Messaging

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.

Which ‘Harry Potter’ Hogwarts House Would Run the Best Nonprofit?

I realized that each Hogwarts House has admirable traits and that they could be combined to create some truly stellar teams. If we look at the descriptors of each house, we’ll see that the nonprofit arena needs Hufflepuffs as much as it needs Gryffindors. Let’s check out the Nonprofit World Houses.

Gift Histories Predict the Future

Determining where the funds will come from to deliver on the mission can feel a bit like a numerical game of Tetris, trying to make all the pieces fit together no matter how strange the final configuration. Here is how to use gift histories to help forecast future fundraising goals.

Nonprofit Leadership in 2022: From Challenge to Transformation

The independent sector needs bold, strategic, and flexible leaders to light the way. We already have many such leaders, but we should also embrace emerging leaders with new ideas. The sector can benefit greatly from evolving practices; nonprofits just need to make sure that they don’t lose sight of their missions in the process.

6 Ways to Fundraise With Video

If your organization is a university or hospital foundation with millions in the bank, then hiring a company to do all video-related communications for you might make sense. For everyone else, the important thing is to share your organization’s mission story in a compelling way – and "compelling" doesn’t necessarily mean professionally produced. Use your iPhone or Zoom or whatever tool you are comfortable with to do the recording...