When You’ve Blown It!

What do you do when you’ve really screwed up with your donors or other stakeholders? First of all, I’m assuming: a) you have ways of listening to your donors; and b) you are paying attention. Second, you’ve realized that they’re right; you’re wrong.

Then do what one of my favorite clients of all time — Maker’s Mark bourbon (did I need to say bourbon?!) — recently did. Apologize … sincerely.

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