To Sell Is Human; To Give, Divine — Why We’re All in Fundraising Now
I recently attended an inspiring talk by Daniel Pink, author of “To Sell Is Human,” and found myself furiously taking notes. Next thing you know I was impulsively buying the book (autographed, of course)! Do I have buyer’s remorse? Absolutely not. Zero. Zilch. Nada. Everything he has to say is so directly applicable to fundraising and the nonprofit sector that it’s a “must read” for those of us in the philanthropy business.