Some Users Hit 'Delete' After Pledging Charitable Donations Online, Study Shows

Do charitable campaigns conducted on social media platforms actually "click" with the public? A new study by researchers from the Johns Hopkins Carey Business School suggested that such campaigns can draw the attention of social media users, but not always their commitment to donate money.

Published in the March 2016 issue of the journal, Sociological Science, the paper is based on data from HelpAttack!, a social media application that facilitates donations while broadcasting donors' activities to their contacts on sites such as Facebook and Twitter. The researchers also went online to conduct an experiment and a survey as part of the study.