Should Nonprofits Act Like Businesses or People?

To successfully use multichannel strategies, we need to stop thinking about how we can operate more like businesses and instead focus on acting more like our constituents. That may sound strange, but let me explain. Consultants and others often advise nonprofits to focus on business objectives such as streamlining departments, minimizing overhead and creating a results-focused organization. While those objectives have merit, they are not directly aligned with creating the best constituent experience.