The Power of Offline, Low-Tech Personalized Donor Communications

You might find it a bit odd that the CEO of a fundraising technology company might be writing about old-fashioned methods of personalizing communications.

I recently had an in-depth discussion with a prospective customer regarding the extent of bulk personalization that is attainable via mail merges, through the hundreds of fields of standard and custom information in our Bloomerang system.

Needless to say, the creation and testing of extensive in-letter content takes a bit more time than your normal appeal letter with just a personalized salutation and amount of the last gift being merged in.