Offers Wanted (in Donor Newsletters)

Successful donor newsletters include offers in every issue for three reasons: Offers help strengthen your bond with that fraction of donors (10 percent to 30 percent, maybe more?) who are "truly true believers" and might want to become more involved. Offers create a feedback channel so donors can tell you how much they like you. Offers can seriously boost philanthropic revenue. Not every donor supports you just once annually. Some will make multiple gifts a year, but you have to ask, in your newsletter.