Nonprofits Are Expected to Use Social Media During Disasters

People expect nonprofits that provide disaster aid to use social networks to communicate, according to a new survey by the American Red Cross.

Eighty percent of Americans said they expect national relief groups to monitor their social-media feeds and websites where disaster victims might make urgent requests for help. And they expect those groups to act quickly. About 35 percent of respondents said that it is reasonable to expect assistance to arrive within an hour after a request for help is posted online.