I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year.
If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).
I like the term “communications calendar” because it emphasizes the importance of communicating with your donors and other supporters year-round.
This is not just a job for your marketing department. All departments need to work together.