Most Nonprofits Planning for Constituent Relationship Management, Study Shows

Heller Consulting, a consulting firm that helps nonprofit organizations streamline their operations and maximize their use of software for fundraising and mission management, announced the findings of its recent study about how nonprofits are approaching constituent relationship management (CRM).

The study involved in-depth interviews with executives at 30 large nonprofits, and uncovered how nonprofit organizations are approaching CRM to overcome challenges and meet goals. The resulting report shows that while nonprofits' definitions of CRM vary, many are approaching some form of CRM to consolidate scattered data, improve processes, and support strategic goals.