Millennials and the Power of Influence

If you’re like most companies and brands today, you’ve probably spent the better part of the past few years reading about, dissecting and trying to prepare yourselves and your leadership for the ever elusive Millennial generation to descend upon your organization. Why wouldn’t you? You’ve been told—perhaps even warned—that this is the largest, most diverse and educated demographic to come of age. You’ve probably heard over and over again that they are going to disrupt our institutions with their technological tendencies and re-envision our corporate culture with their collaborative approaches. And they’re going to do so whether we like it or not.

According to research from the Pew Charitable Trust, Millennials now make up a majority of employees—53.5 million, or more than one in three American workers.