The Key to Grabbing and Keeping a Donor’s Attention

When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who likes being bewildered.

I want you to really get this:

Imagine you’re listening to someone who is trying to explain something. You’re just not following it and, no matter how many times they try, you just don’t get it. It reminds me of my physics classes in college. No matter how many questions I asked or how many times professors tried to explain, I just couldn’t understand. I Wound up changing my major so I could get out of physics class. True story.

Is the reason you don’t understand that you’re not a good listener? Or is it that people are bad communicators?