Key Characteristics of a Successful Matching-Gift Program

What are the basic things any organization can do to build a successful matching-gift program? The first step is to create an internal organizational awareness and commitment to matching gifts. The next most important step is to educate donors about matching gifts and implement an easy way for donors to verify if their gifts are match-eligible. A lot of people don’t know what a matching gift is and have no time to research if their employers offer a matching-gift program.