How Nonprofits Can Leverage Facebook's New Reactions

On Wednesday, Facebook released “Reactions,” an evolution of the network’s “Like” button.

Mark Zuckerberg described the feature in a post:

Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a "Dislike" button for years, but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions.

I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the "Like" button.