How Effective Is Your Welcome Program?

Many charities have welcome programs in place to keep more donors in, make them feel welcome or ask for more money. Here’s a simple 10-point checklist that will help you estimate how much room for improvement there actually is: How fast is your follow-up? How interactive is your welcome program? How relevant is your message? How well do you monitor your program? How is your ROI? Do you have a control and test group? How well do you mix channels? Are you comparing suppliers? Is your program trigger- or calendar-based? Do your departments work together?