The "donate" button on your nonprofit's website is big deal! Your supporters have become accustomed to it — they expect to see it when they arrive on your website. It's also the starting point for your online fundraising. Even though you may have other exciting campaigns going on, your "donate" button is a constant fundraising opportunity.
This simple button can be very effective — and we're here to help you perfect it! These questions may seem basic, but the answers could help make the difference in your 2013 fundraising.