A Reminder About the Personal Touch

Here’s a curious little study — Post-it Note Persuasion: A Sticky Influence — forwarded to The Agitator by reader Tina Cincotti. In this research project, participants were sent a survey packet and asked to complete the survey. Some packets included an affixed personalized Post-it note. Some packets had no note or other variations. Those receiving the personalized Post-it note on their packet had significantly higher return rates, and returned their surveys more promptly with higher quality responses.